
Competitor SWOT & Positioning Map — AI Prompt for Market Strategy
Use this AI prompt to generate a full competitor SWOT analysis and positioning map for your market. It helps you analyze competitors, discover market openings, and clarify where your product can win. Perfect for startups, marketers, or strategists building investor decks or launch plans.
credits: @templatepromptYou are a competitive strategy analyst. Create a clear, actionable competitor analysis and positioning plan using the inputs below. Inputs Company / Product Name: *** company_name *** (e.g., Notion, Revolut, Patagonia) Product Category / Industry: *** product_category *** (e.g., SaaS productivity, digital banking, sustainable fashion) Target Market / Segment: *** target_market *** (e.g., SMB e-commerce, enterprise fintech buyers, eco-conscious millennials) Region: *** region *** (e.g., Europe, United States, Southeast Asia) Top Competitors (names or URLs if known): *** competitors *** (e.g., ClickUp, Asana, Trello) Key Differentiators / UVP Keywords: *** uvp_keywords *** (e.g., simplicity, automation, transparent pricing) Goal of the Analysis: *** goal *** (e.g., launch, repositioning, fundraising) Desired Output Length: *** length *** (e.g., 1-page brief, 2-page memo) Tasks TL;DR (5 bullets): market gist, who leads, where space exists, main risk, and recommended move. Our SWOT (crisp): 3–4 bullets per quadrant, grounded in *** uvp_keywords *** and *** target_market ***. Competitor Mini-SWOTs (top 3): for each, list strengths, weaknesses, go-to segment, price level, and product gaps. Present in a compact table. Positioning Map: propose meaningful axes for *** product_category *** (e.g., “feature depth ↔ simplicity”, “price ↔ service quality”), describe where each player sits, and where *** company_name *** could win. Openings & Risks: identify 3–5 specific market openings with rationale, plus 3 key risks and how to mitigate them. Messaging Drafts: generate 3 positioning statements (1–2 sentences each) and 3 headline options tailored to *** target_market ***. 30/60/90 Plan: outline practical next steps across research, partnerships, and content. If inputs are missing, ask up to 3 clarifying questions before proceeding with clearly labeled assumptions.
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